After 10+ years of designing for some of the most iconic fashion brands in the world like Tory Burch, Isaac Mizrahi, Alice & Olivia, Tommy Hilfiger, and J.Crew, I found myself questioning the industry’s approach. Too often, it felt like profits were prioritized over people, and the true needs of women were sidelined. I knew there had to be a better way.

That's when ASMBLY was born. A brand built on a foundation of community, authenticity, and respect for women. From day one, I was committed to creating activewear that doesn’t just serve a purpose, but celebrates and supports the way we move. 

At ASMBLY, we design with women for women. From the fabric choices to the construction details, each design is shaped by your feedback and needs. Each piece is crafted with functionality and fit in mind, with pockets that actually fit your phone, fabrics that pass the squat test, and designs that feel as good as they look. We’re all about luxury quality that doesn’t come with a premium price tag. You deserve to feel confident, comfortable, and supported without compromise.

This brand exists because of incredible women like you who inspire us daily to create better, more thoughtful products. Thank you for being part of the ASMBLY; we can’t wait to see what you do in our gear!